Kenyan customers see your SMS within a minute of opening their phone. Sozuri makes sure the message is branded, personalised, segmented and opt-out-safe — then shows you which cohort actually converted.
Email gets filtered. Social feeds get scrolled past. SMS gets opened — almost always within five minutes. Sozuri gives you the tools to use that attention responsibly: segmentation, personalisation, opt-out compliance and per-campaign reporting.
Jamii Grocers tags their customer list (basket size, last-visit, branch). Marketing chooses "lapsed 30+ days, baskets > KSh 1,500" and writes a single line with a code. Sozuri inserts the first name, computes parts, estimates cost.
The campaign sends at the pre-set cadence. Customers reply TANO to claim a personalised code; STOP to opt out. Both are handled in real time — the customer never feels the difference.
Marketing watches the funnel in real time — SMS delivered, codes claimed, codes redeemed at till, opt-outs. The team kills underperforming cohorts mid-campaign and doubles down on the ones that work.
SMS is the only digital channel where this is the floor, not the ceiling.
From delivered to keyword-replied. Higher on personalised + segmented campaigns; opt-outs stay below 1%.
For a 120,000-recipient campaign on the standard 100 TPS plan. End-to-end, no manual pacing.
“The first hour after a campaign now matters more than the day after. Sozuri's live dashboard lets us kill cohorts that don't move and double down on the ones that do.”
Send the campaign. Watch the funnel. Iterate the cohort. The whole loop runs in one hour, on one screen, against one bill.